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Archive for July 27th, 2010

have you heard of this race?

By admin On July 27, 2010 No Comments

Do you know that there is a race going on to provide
a better alternative to Facebook which emphasizes
privacy and openness?

Now, more than ever, is an amazing time to be CEO
of your own social networking site.

"But it takes a lot of time, energy, and money to make
that happen."

…not anymore.

Start yours today for your church or Sunday school
class, for one of your children, a sports team, cars,
music, traveling, geographically based, your offline
business, your neighborhood, your online business,
or just about ANYTHING you are passionate about!

This is an amazing asset for you to own and pass down
to future generations and I highly recommend it as I
have worked with this company personally for a while
now.

Enjoy the presentation we have for you here:
http://snempire.com/go.php?4_A1013590_73

Jeff Davis
PS – This is big… Like Facebook big!
Get over here now because I am not too sure
how long this presentation will be online:
http://snempire.com/go.php?4_A1013590_73


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There is No Promise that Comes with Search Engine Promotion

By admin On July 27, 2010 No Comments

The world of Internet marketing is growing fast with more and more businesses setting up a presence on the web every day. Competition for customers is fierce, and new ways to attract more customers to your site are getting a lot of attention. Quite a few people are turning to search engine advertising as an inexpensive way to market their site to very specific demographic. Unfortunately, there are many sites in the same business all jockeying for the same first page positions; for example, if you are running a local real estate company in Florida you can’t expect to get top ranking for the key phrases “real estate”, “Florida real estate” or even more specific, “South Florida real estate”. Visit this site for further information on internet marketing.

Your objective is to gain exposure to relevant traffic for your website by ranking high on the search engine for a search that will draw the people who will be interested in your business. However, there aren’t any guarantees for search engine rankings, and companies or individuals that promise specific search engine rankings are simply out to make a profit.

The reason for referring to it as a “play on words” is the fact any of the well-known search engines use algorithms to create their rankings, so specific rankings can’t be guaranteed by anyone. Those companies can arrange for your site to be advertised on a page for that keyword or phrase and they can do other things to get your site ranked higher, however. What no one can guarantee is where your website will specifically appear in the rankings.

What are some ways they can get the site a higher ranking? The content, title, and tags on the websites pages can be altered slightly to enhance rankings. Title, content and tags are the three key elements that are used in the algorithms that most search engines use to generate their results. A majority of search engines also make a paid inclusion service available, but this still does not make any guarantees about your website’s ranking. Again, there are no guarantees as to where or when those listings will be posted, but you will get into the engines much faster than through a basic submission process. To get a closer look on internet marketing service visit this site.

Most of the typical, popular search engines employ algorithms to find websites. It’s not possible to purchase your ranking within the results they deliver, but you can always buy an advertisement on their results pages, usually alongside the results or a separate banner located at the bottom or top of the page. The banner or text ads are labeled as sponsored/paid listings, on the search results page.

There is a specific type of search engine that is structured so that customers pay extra to be near the top of the lists. These search engines are usually known as ‘Pay Per Click’ engines. These don’t use algorithms to find pages based on their relevancy, but instead deliver results based on how much each website pays. It’s often said, “be wise and be wary,” cause if something sounds too good to be true, it probably is just that and you don’t want to be the one falling for a promise of being #1 in search engines due to a keyword or phrase.


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Handle link building on your own?

By admin On July 27, 2010 No Comments

A link building service can handle link building for any company or individual who needs to develop the activity of a website. However, with just a brief search on the Internet, you’ll find yourself overwhelmed by the huge offer and the number of companies that advertise in this domain. And here starts your ‘struggle’ to find a reputable link building service among so many weeds. The following tips could make things easier for you.

Just run a simple research online and gather the contact details from several companies. Do not work with mail boxes. There should be a physical address you can check, a viable phone number and a contact address. If you find a P.O. box, you’ve got a clear indicator that there may be a camouflaged scam.

Another element that should convince or dissuade you from hiring a certain link building service is the kind of links pointing to their website as well as their page rank. Without a good search engine position, how can such a company claim credibility? This means that you should better keep on searching. A routine checkup should sort out this kind of dilemma. Which brings us to the next step: former work history.

References play the role of recommendations for any reliable link building service. Talk to former or present customers and read some testimonials. If the company has a dark history on the Internet, you’ll find information with the Better Business Bureau and in forums.Conclusive information therefore comes from the work background and professional collaborations. You may call this: the final test!

Once you are convinced that the company can perform up to their claims and provide a quality link building service, you can move on to the next stage and discuss business specificity. This will bring the pricing structure into discussion. Moreover, a link business service can provide customized solutions or ready-made packages for which you pay on a monthly basis.

The link building methods should be subject to intense discussion. The service providers have to follow the rules and use all the tools necessary to help you achieve good business exposure. If you feel doubtful about the honesty of the strategies involved, it’s a good idea to look for another link building service. This will keep your business reputation unspoiled!


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12 Things You Really Should Know About SEO

By admin On July 27, 2010 No Comments

Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.

The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.

1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the “SERP’s” (Search Engine Results Page) in a methodical as well as ethical manner.

2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.

3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, “green stunted widgets with purple Polka-dots and icing”) that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I’ll be polite.

4. Some things are just plain silly.
You don’t need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it’s own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.

5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the “pay” stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.

6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no “Top Secret” practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can’t be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.

7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.

8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.

9. Remember the old saying, “If it sounds too good to be true, it probably is.”
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.

10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any “shortcuts” or less than ethical schemes that anyone might suggest to further your business goals. When it’s all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.

11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn’t carefully screen the links and websites they are coming from will, in the long run, do more harm than good.

12. It’s more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don’t normally come out in a prospectus are often invaluable information when searching for the “right fit” into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, “Am I your only client?” I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.

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Additional Resources :  Get Backlinks, Increase Link Popularity, Free Backlinks


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