Are You Using Videos in Viral Marketing?

Using Videos in Viral Marketing

More and more advertisers are adopting video as
broadband continues to rise and ad-serving
technologies become more sophisticated.  Online
video advertising is really taking off. Users’
attention can be captured and ads stand out from
the crowd in an increasingly ad-cluttered online
environment. It is true that video formats cost
five to ten times more to serve than standard
banners and they involve a lot more production
and implementation work but they may well be
worth all of that if they achieve greater
response rates.

Where to use online video if wishing to maximize
its effect, is what advertisers must carefully
consider. Video to be used on the Internet should
be information and communication focused while
video to be used on television should be focused
on entertainment.

Like everything else, there are good ways and
bad ways to use video advertising. Right now most
marketers are incorporating their audio-visual
content into existing embedded ad formats like
banners or over-content formats like pop-ups.
Though this could reach a potentially large
audience, viewers are likely to be less
captivated and more annoyed by these disruptive
and distracting placements.

Cached or streaming video on a specific
destination site offers the best chance of
interesting consumers in brand messages, but it
is not likely to reach a large audience unless it
generates a viral outcome.

Whatever you come up with, don’t forget to make
it easy to open and distribute. File size is
important, as is the media format. If your viral
video has been created for a particular type of
software that not many people use, how will you
get people to spread it like wildfire?

Also, if you’ve made a video the impact will be
better if you send the clip as an attachment
rather than stream it. It’s cheaper and, if
you’re not hosting it, it’s more viral, too.

http://forexplatinumclub.com/likes/dominatingvideo

Talk soon,

Jeff Davis

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