Are You Using Videos in Viral Marketing?

Using Videos in Viral Marketing

More and more advertisers are adopting video as
broadband continues to rise and ad-serving
technologies become more sophisticated.  Online
video advertising is really taking off. Users’
attention can be captured and ads stand out from
the crowd in an increasingly ad-cluttered online
environment. It is true that video formats cost
five to ten times more to serve than standard
banners and they involve a lot more production
and implementation work but they may well be
worth all of that if they achieve greater
response rates.

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